Powering Eurovision's Media Operations with LightRocket's DAM
About the Client: The EBU and Eurovision
Each year, the European Broadcasting Union (EBU) brings Europe's largest musical event to life: the Eurovision Song Contest. This globally televised competition features performers from across the continent (and beyond), culminating in a spectacular finale where winners are chosen by viewer and jury votes.
In 2025, Eurovision reached 166 million viewers, with 83 million YouTube views and nearly 2 billion digital impressions. Behind the scenes, this kind of scale puts immense pressure on media workflows — especially when it comes to managing thousands of real-time assets.
The Challenge: Managing Real-Time Media at Scale
The EBU needed a centralised, secure digital asset management system to streamline the editorial coverage of Eurovision 2025. Their goal? To enable photographers and editors to upload, tag, manage, and publish content in real time — without risking downtime, bottlenecks, or data security.
Without a scalable solution, the team risked falling back on a fragmented, labour-intensive process that simply couldn't keep pace with the demands of a live global broadcast.
The Solution: A Scalable, Secure DAM System
Having worked closely with the EBU for many years, LightRocket was their first choice. Our team's flexible approach, willingness to adapt features, and history of dependable service gave the EBU the confidence to trust us with their most high-profile event.
We delivered a customised enterprise DAM platform capable of handling Eurovision's enormous media workload — from real-time uploads to metadata tagging and distribution across multiple digital channels, including the EBU's public-facing DAM and the official Eurovision website.
The Process: Customised for Performance and Editorial Needs
We collaborated closely with the EBU team in Geneva and across Europe to understand their editorial workflows and traffic forecasts. After several strategy sessions, our developers got to work scaling and optimising their system.
Within days, we implemented performance upgrades, enhanced features, and ran stress tests to ensure the platform could seamlessly support high traffic and concurrent users. By event week, photographers and editors were:
- Uploading content in real time
- Tagging images with streamlined metadata workflows
- Grouping content into albums and publishing instantly to public platforms
The Result: Fast, Secure Content Distribution at Scale
Thanks to the LightRocket Enterprise DAM, the EBU successfully powered Eurovision 2025's editorial operations — without a hitch. The system served as a single source of truth, allowing content to be embedded directly from the DAM into the Eurovision website. The white-label solution added editorial value while maintaining brand integrity.
The Eurovision Song Contest presents unique operational challenges, with vast volumes of media being created, accessed, and published in real time across multiple platforms. LightRocket's enterprise DAM solution provided the robust infrastructure we needed to manage this complexity with confidence.
Their team delivered a highly scalable and secure system, tailored to our workflows, that enabled seamless upload, metadata management, and distribution of content throughout the contest. Their responsiveness, attention to detail, and collaborative approach were critical to the success of our media operations during Eurovision 2025.
Thierry Tournet
Senior Digital Platforms Officer,
European Broadcasting Union
Key Outcomes
Performance at Scale
- Scaled to support traffic from over 166 million viewers and 2 billion digital interactions
- Maintained uninterrupted operations during peak upload and access periods
Editorial Workflow Efficiency
- Enabled near real-time uploads and publication across multiple platforms
- Automated and streamlined metadata workflows, saving hours of manual editorial work
Enterprise-Grade Reliability & Security
- Content distributed through encrypted, access-controlled workflows, meeting strict editorial security standards
Want to Simplify Your Media Workflows at Scale?
If you're managing high-volume media operations and need a DAM system that's fast, scalable, and secure, LightRocket Enterprise is for you. Get in touch with our team to find out more.